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  • How are platforms easing women into post-op life?
  • How are platforms easing women into post-op life?
    Look Good Feel Better (2019) ©
Thought leader

How do women want to be spoken to post-surgery?

Hair loss, scars, and a newly-flat chest can all be very real parts of the breast cancer experience. But as women embark on a journey of physical and emotional recovery after surgery, how do they want to be spoken to? And how can brands empower them to feel confident in their changing bodies?

Location Northern Europe / Global

Scope
Finding the perfect bra can be difficult for any woman. But when your body has undergone major surgery, the physical and mental challenges presented post-op can add additional stress to an already difficult and life-changing experience. With breast cancer being the most common type of cancer in the UK – one woman is diagnosed every ten minutes and around 55,000 are diagnosed each year – the need for advice, support networks, and tailored products grows ever greater. [1] And while some women want to feel strong and empowered after their cancer diagnosis, others want nothing more ...

Canvas8

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