Pet parents love their pooches, and global research suggests that having a dog in their lives can actually improve their overall health. As people become more emotionally invested in their pets, they're likely to spend even more on ways to keep them healthy and happy.

On-demand veterinary service FirstVet is offering online video consultations for pet parents. While people are becoming used to the immediacy of healthcare services offered to humans, they’re seeking out the same convenience for the animals who are becoming a more central part of their lives.

Financial difficulties have led many Gen Yers to forgo home-ownership, marriage, and kids for the time being – but that doesn’t mean they’re without a rich family life. Instead of following traditional life paths, they’re embracing plants, pets, and friends to feel a sense of domestic fulfillment.

As the dogs and cats of Instagram gain sizeable followings, brands are clamoring to tap these furry influencers’ audiences. Recognizing that most pet owners are unsure about contracts and legal requirements, The Dog Agency is helping to manage the fine print.