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  • What are brands doing to tackle Australia’s social and eco issues?
  • What are brands doing to tackle Australia’s social and eco issues?
    Tangaroa Blue | Facebook (2019) ©
REPORT

How are Aussies becoming more ethical consumers?

As societal and environmental ills mount, Aussies are demanding that brands and the government take more responsibility for the impact their decisions have on everyday life. What issues are most pressing for people Down Under and how are their ethical expectations being met?

Location Australia

Scope
In theory, Australia should be one of the most eco-friendly societies in the world. From the Great Barrier Reef to scores of indigenous animal species that don’t exist elsewhere, the country has a lot to protect – and the people know it. According to a 2018 WWF report, 63% of Aussies consider themselves to be an ‘environmentalist at heart’ and 81% agree with the statement ‘if we don’t act now, we will never control our environmental problems’. [1] What’s more, 64% of people regard climate change as the number one threat to the nation and 78% support ...

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