What does a ‘transformational experience’ entail? How do hobbies and passions fit into travel plans? And will climate concerns make sustainable trips the norm? In this part of the 2020 Expert Outlook, we speak to three experts about how personal values are influencing leisure and travel choices.

Founded in Porto, The Worst Tours takes travellers on an alternative tour of the city, eschewing the traditional sights for disused buildings and abandoned railways. But what does this anti-tour say about how Gen Y choose to travel? Has experiential tourism finally killed the idea of the ‘tourist’?

Airbnb has teamed up with Atlas Obscura to offer its customers unique trips and events through its site and mobile app. As the digital world becomes over-saturated with travel inspiration, people are searching for experiences that feel more unusual, exciting, and authentic.

For all the benefits of e-commerce, retailers recognise that people still value brick-and-mortar, leading some to craft unique in-store experiences. Canvas8 spoke to Steffen Jahn, assistant professor at the University of Goettingen, to learn how experiential retail impacts brand perceptions.