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  • How do Gen Zers make holiday decisions?
  • How do Gen Zers make holiday decisions?
    Leio McLaren (2017) ©

What’s the future of Gen Z travel?

Savvy when it comes to social media and sustainability, Gen Zers thrive on worldly experiences. Their work lives are a means to save for travel and they’re more spontaneous than previous generations. How can brands tap this adventure-hungry mindset as they grow up globetrotting?

Location Global

With increased social media access to destinations and ease when it comes to booking the dream trip, the travel industry has changed irrevocably in the last twenty (or even ten) years. In fact, it’s reported to have contributed $8.8 trillion to the global economy in 2018. [1] Admittedly, this is down to cross-generational enthusiasm for travel, but Gen Zers are chucking out the rulebook when it comes to adventuring. Some 65% of this cohort see travel as the most important thing they can spend their money on, eclipsing investment in higher education or professional training, saving ...



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