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  • Experts are losing the public’s trust and brands are facing scepticism
  • Experts are losing the public’s trust and brands are facing scepticism
    Alex Hudson (2019) ©
Thought leader

How did the cult of the amateur kill off experts?

Where once experts were regarded as symbols of authority and respect, today they are overshadowed by influencers, personal opinions, and instant gratification. Canvas8 spoke to Dr. Tom Nichols, to find out the reasons and impacts behind the era of self-proclaimed experts.

Location Global

Scope
In 2019, ‘deepfake’ made it into the Collins Dictionaries’ list of most notable words, just two years after ‘fake news’ was chosen as their top term. [1] [2] In 2016, Oxford Dictionaries announced ‘post-truth’ as its international word of the year, following a 2,000% increase in its use. [3] No matter their level of knowledge about media and politics, people all across society are becoming more critical of the information they receive from figures of authority who have specialist skills, advanced knowledge or mastery of a particular subject – also known as experts.

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