Who are the new UHNWI?
REPORT
19 Nov 2019
Who are the new UHNWI?

The super-rich elite are an ever-expanding set, and they're increasingly female. While the wealth that defines them as such may stay the same, their preferences and values are changing. As a new generation cashes in at the bank, what are they prioritizing, and how should brands respond?

Anant Sharma

Anant Sharma is the CEO of Matter of Form, a luxury brand, design and eCommerce agency that works with some of the world’s most valued organizations to deliver category-leading brand strategy, experience design and digital transformation.

Kimberley Watt

Kimberley Watt is a client director at The Fixer Group, a luxury experience and lifestyle company. They currently have A-listers, titled clients and numerous business leaders on their books.

Olivia Foster

Olivia Foster is a writer and content producer specialising in fashion, politics, entertainment, and women’s issues. She has written for Grazia, Marie Claire, and Stylist, and has worked with brands such as Superdrug, Kurt Geiger, and Netflix. She can be found tweeting @livsdarling.