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  • How is Apple Card upping the ante on cybersecurity?
  • How is Apple Card upping the ante on cybersecurity?
    Apple (2019) ©
CASE STUDY

Apple Card: banking on security and privacy

With consumer trust in banks on the wane, fintech companies are reaping the rewards. Apple Card is Apple’s steel physical credit card, aimed at iPhone and Apple Pay users who want a good user experience, a brand they can trust, and guaranteed privacy measures that can stand up in 2019.

Location United Kingdom

Scope
Transparent, private, and… sexist? Apple’s latest product – the Apple Card – has people talking. Created in partnership with Goldman Sachs, it draws on the same design ethos as the rest of the brand’s hardware. A physical credit card squarely aimed at tech-savvy, Apple-Pay-loving iPhone users, the Apple card as is as unremarkable as it is interesting. Commentators have been swift to point out that most of the perks aren’t especially competitive. Through Apple's daily cash programme, users can enjoy 3% cash back on every purchase they make using Apple Pay, 2% on purchases made through tap-to-pay, and ...

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