While most people consider the ability to return any purchase a consumer right, the rise of ‘serial returning’ is becoming a problem for many retailers. Canvas8 spoke to Dr. Jason Sit, a marketing lecturer at the University of Portsmouth, to understand the drivers behind this phenomenon.

Online marketplace MyVerte has launched to allow e-commerce brands to rate shoppers on a scale of one to five, based on their return behavior. As this group of shoppers put retailers under increasing pressure, tools like MyVerte make it possible to punish and even ban serial returners.

Perks like free and next-day delivery have become the norm in online shopping, but returns are lagging behind. Aiming to make the process faster, easier and smoother is Happy Returns, which lets shoppers take unwanted items to Return Bars located in malls and stores to get an instant refund.

A growing awareness of fake news and the proliferation of sponsored posts on social media has seen the trustworthiness and authenticity of online influencers come into question. How are established experts, nano-influencers, and CGI characters rebuilding confidence and digital relevance?