Turning up to an event in the same dress as someone else used to be the stuff of sartorial nightmares. But, thanks to a culture of celebrating, not shaming, on social, #twinning is often #winning. But how does a dress become ‘the dress’? And how can a single product spark an online moment?
- Sector
- Locations Eastern EuropeUnited Kingdom
Stephanie Barker Fry has been a fashion communications specialist for 14 years. She’s developed numerous campaigns for fashion brands and worked for a variety of companies including Sonia Rykiel, WGSN, Alberta Ferretti, and Swarovski.
Olga Mitterfellner is an academic who has been specialising in fashion branding, marketing and communications since 2015. She has also worked as a fashion design and marketing professional for Trendstop.com, Toray Textiles, and others across Europe and Asia.
Lynsey Fox is a freelance brand consultant, communications specialist, and journalism and PR lecturer with experience spanning higher education, print media, retail, and fashion.
Abi Buller is the editorial assistant at Canvas8, which specializes in behavioral insights and consumer research. She holds a degree in Creative Direction for Fashion from the University of the Arts London. Outside of work, you'll find her wandering around art galleries, practising yoga and seeking out new pastel-coloured garments to add to her collection.
