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  • How are moms using TikTok to bond with their kids?
  • How are moms using TikTok to bond with their kids?
    @tiktok_us | Twitter (2019) ©
Subculture

Why is everyone and their mom on TikTok?

Video-sharing platform TikTok is almost synonymous with teenagers – but now their mothers are getting involved. Meet a new generation of parents: playful, meme-loving lip-syncers who are creating some of the most popular content on the platform.

Location Global

Scope
In Varli Singh’s first ever TikTok video, she’s on a plane pretending to have a fight in a cramped row of seats. Posted under her username @varlicious, the clip got over 250,000 likes and three million views. For anyone unfamiliar with the platform – launched in the US in August 2018, formerly known as Musical.ly – the comedy of this short clip might seem a little strange. It’s slapstick, and the clips of Singh tussling around with her filming partner are pretty cringey. But that’s exactly what works on TikTok – and teens love it.

Only, Singh is ...

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