A changing cultural climate is seeing both men and women shun toxic masculinity and demand new narratives around ‘being a man’. How are brands attempting to break down gender norms and stereotypes, and why is it so important to have diverse representations of manhood in advertising?
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Robert Cserni is a program director and managing editor at the Center for the Study of Men and Masculinities (CSMM), at Stony Brook University. CSMM is dedicated to engaged interdisciplinary research on boys, men, masculinity, and gender.
Judy Chu is a professor of human biology at Stanford University, and author of When Boys Become Boys: Development, Relationships, and Masculinity. Her research focuses on how boys negotiate their identities, behaviors, and relationships in light of cultural constructions of masculinity. She is also Chair of the Global Men’s Health Advisory Committee, working with the Movember Foundation.
Sheena Patel is a journalist, with over ten years of experience tracking trends and innovations in consumer engagement, retail, advertising, and digital behaviours, for clients ranging from The Guardian and Lush Cosmetics to AXA and Greenpeace.
