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  • How is ThredUP driving the second-hand clothing market?
  • How is ThredUP driving the second-hand clothing market?
    Parker Whitson (2019) ©
CASE STUDY

ThredUP: shaking up second-hand shopping

Where once thrifting carried a social stigma, people are now embracing the joy of buying used clothes, and second-hand shopping is becoming big business. With its offering of high-quality goods and well-known brands, how is ThredUP changing our shopping habits – and the wider retail industry?

Location United States

Scope
Forever 21 was once a fast-fashion favourite. But in September 2019, the retailer filed for bankruptcy, announcing that it would end its operations in 40 countries, including closing 178 of its stores across the United States. [1] As a beacon of fast, trendy, disposable, widely-available apparel, the company’s demise signals a changing attitude toward historic teenage tastes for speedy, inexpensive style, amid the growing popularity of the resale market. 

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