With luxury shoppers willing to spend big online, digital spaces are evolving to make the online browsing experience as luxe as an in-store one. With access to offline brands, bespoke creations and personal shoppers, Net-a-Porter’s jewellery site brings an online salon experience to a new breed of digitally-savvy luxury shoppers.

The line between social networks and e-commerce is blurring, making room for platforms like Poshmark to attract users who have a passion for fashion but who also crave authentic, personal shopping experiences. How has this app captivated an audience of wannabe Gen Z entrepreneurs?

From the crown jewels to hip hop chains, the jewellery industry has evolved with people’s relationships to wealth and power. Storied brands from Cartier to Bulgari are still major players – but as want for indulgence ramps up, how are jewellery brands adapting to a changing global landscape?

Jewellery has long been a desirable marker of affluence, but as wallets tighten, and symbols of wealth become more subtle, fewer people are buying it. The growth of the demi-fine jewellery sector shows that there is still a want from people to decorate themselves uniquely – if the price is right.