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  • How are brands helping shoppers make eco-friendly choices?
  • How are brands helping shoppers make eco-friendly choices?
    Stella McCartney (2019) ©

How are brands helping people shop sustainably?

Retailers’ sustainability initiatives show that shoppers don’t just want cheap, fast fashion – ethical and eco-savvy values are important too. But are visibly mended sweaters and ‘sneaker cleaning’ services just an updated version of the ‘It bag’, or are people ready to adopt low-impact lifestyles?

Location Global

New York Fashion Week, the first stop in what was once a highly anticipated global fashion tour, has cut its schedule by days as it attempts to keep editors interested and stay relevant. [1] The lack of enthusiasm for new catwalk collections comes as people cast a more cynical eye on one of the most polluting industries in the world – in fact, 81% of people feel that companies should be doing some heavy lifting when it comes to helping the environment. [2] In fashion, green has become the new black, which explains why search terms ...



  • Article image Who knew! The science of turning trash into treasure

    People are keen to recycle, but often don’t because they find it burdensome or inconvenient. As eco action becomes more important to people the world over, how can brands better motivate them to recycle their waste? Canvas8 spoke to Karen Winterich, professor of marketing at PennState, to find out.

  • Article image Loop: removing recycling barriers to embrace zero waste

    As people realise the impact of waste packaging on the planet, they’re making small lifestyle changes through independent brand innovations. But with convenience still high on people’s priority list, how is reusable, recyclable shopping platform Loop taking the circular economy mainstream?

  • Article image For Days: slow fashion for the conscious Gen Yer

    In a world where fast-fashion is king, For Days aims to reduce textile waste in the US by recycling and replacing members’ worn T-shirts. But how sustainable is this model and will it encourage young consumers to put their money where their mouth is when it comes to ethical fashion?

  • Article image Is treasuring the new materialism?

    ‘Til death us do part’ is usually reserved for weddings. But as sustainability becomes a bigger concern, it could be applied to our prized possessions, from cashmere jumpers to iPhones. But how achievable is this in a world where acquiring and upgrading are the status quo?