How are brands helping people shop sustainably?
REPORT
9 Sep 2019
How are brands helping people shop sustainably?

Retailers’ sustainability initiatives show that shoppers don’t just want cheap, fast fashion – ethical and eco-savvy values are important too. But are visibly mended sweaters and ‘sneaker cleaning’ services just an updated version of the ‘It bag’, or are people ready to adopt low-impact lifestyles?

Elizabeth Cline

Elizabeth Cline is one of the world’s leading experts on fast fashion, labor rights, and sustainability in the apparel industry, and has been interviewed on television and radio by globally recognized news outlets including Al Jazeera, MSNBC, CGTN, CBC News,The New York Times, and NPR.

Allison Sommers

Allison Sommers is The RealReal's director of strategic initiatives.

Joseph Solanke

Joseph Solanke is the co-founder of CUTT, London’s premier cleaning service for running shoes.

Charlotte Maiden

Charlotte Maiden is a public relations executive at Loop.

Jennifer Barton

Jennifer Barton is a native New Yorker-turned-Londoner who studied French and Russian literature. She’s written on fashion, parenting, lifestyle, tech and more for The Sun, HuffPost, Marie Claire, The Sunday Telegraph’s Stella mag and more. When she’s not writing, she’s running after her four children and pet bulldog.