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  • How are brands helping shoppers make eco-friendly choices?
  • How are brands helping shoppers make eco-friendly choices?
    Stella McCartney (2019) ©
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How are brands helping people shop sustainably?

Retailers’ sustainability initiatives show that shoppers don’t just want cheap, fast fashion – ethical and eco-savvy values are important too. But are visibly mended sweaters and ‘sneaker cleaning’ services just an updated version of the ‘It bag’, or are people ready to adopt low-impact lifestyles?

Location Global

Scope
New York Fashion Week, the first stop in what was once a highly anticipated global fashion tour, has cut its schedule by days as it attempts to keep editors interested and stay relevant. [1] The lack of enthusiasm for new catwalk collections comes as people cast a more cynical eye on one of the most polluting industries in the world – in fact, 81% of people feel that companies should be doing some heavy lifting when it comes to helping the environment. [2] In fashion, green has become the new black, which explains why search terms ...

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