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  • What do young Britons want from their gardens?
  • What do young Britons want from their gardens?
    Mahdis Mousavi (2019) ©
REPORT

Who is the modern gardener?

Green-fingered retirees were once the archetypal gardeners but now urban Gen Yers and Zers are waking up to the many benefits of tending plants, whether they’re in an allotment, window box, or the home. But how do these garden gurus differ from their parents and grandparents?

Location United Kingdom

Scope
The adage “Gardening adds years to your life and life to your years,” resonates with anyone who has discovered the pleasures of this peaceful pastime. According to the Garden Media Trends Report, the green-fingered are getting younger, with 37% of Gen Yers growing plants and herbs indoors, compared to 28% of Boomers, showing the grey-haired are no longer the only ones flexing their green thumbs. [1] 

The return of the 1970s craze for all things houseplant – from hanging macramé pots to collections of succulents – is evident. Even high street fashion giants Topshop and Urban Outfitters ...

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