Gen Zers are a tricky yet intriguing generation to grasp – they’re offline-shopping, eco-conscious, genre-defying, values-defending mavericks. As they grow into adolescence and adulthood, what do Gen Zers actually think is cool and how can brands appeal to this cohort’s unique mindset?

Gen Y bosses are looking to engage workers through a democratic and communicative approach, dismantling the hierarchical structures their Boomer predecessors put in place. Yet with a more pragmatic cohort just behind, they’re under pressure to turn their values into meaningful action.

Over half of Americans aged 18-29 use a smartphone when job hunting, whether to browse roles or send resumes. But JobFlare offers a different way to search and apply for a career, using gamification to learn a person’s strengths and interests, then matching them up with personalised listings.

A study by Barclay’s LifeSkills has found that young people in the UK are ditching dog-walking and babysitting jobs in favour of reselling items online. As younger generations become increasingly digitally savvy, an entrepreneurial spirit is driving them to look for cash-making opportunities online.