No longer content to just take sea-and-sun breaks or book opulent hotels, the ultra-wealthy are now after travel experiences that are transformative and serve their quest for self-actualisation. How are the shifting values of high-net-worth individuals impacting the holiday decisions they make?

Called the unsung and forgotten generation, Gen Xers may be squeezed by dominant Boomers and attention-seeking Gen Yers, but their vacationing habits are demanding attention. With plenty of spending power and an urge for adventure, how are brands catering to this holiday-hungry generation?

Empty nesters are seen as having a hard time once their children leave, having to splash out on luxury items and pets to compensate for their absent kids. Yet, in reality, they’re online, optimistic and looking for meaningful experiences. So, how can brands reach this group more effectively?

As the stigma surrounding marijuana steadily diminishes, more older Americans are considering the benefits of the drug for both therapeutic and recreational purposes. Through its cannabis-infused edibles, Wana Brands provides them with an accessible and reliable way to experiment.