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  • Is there a special formula for creating compelling live TV?
  • Is there a special formula for creating compelling live TV?
    Nicole Honeywill (2019) ©

What keeps people hooked on appointment TV?

The rise of on-demand streaming services supposedly sounded the death knell for traditional television, but bright spots have emerged even as live audiences have diminished. What gets people to tune into programmes at specific times rather than catching up at their own pace?

Location Global

“It is what it is” – five words that united the UK in glee over summer 2019 as Love Island disrupted evening plans and supercharged lexicons for the fifth series running. “The pop music may blare, but this is nothing if not a show of quiet human moments, where the real drama is in what they don’t say as they wash their bronzer off for bed and change into their night-time thongs,” wrote Lena Dunham about her obsession with the show. [1] What makes an audience of mainly adults tune in every night for months to watch ...



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    What do Americans want from TV?

    American adults may still spend hours watching TV each day, but with consumption spread across so many platforms – from conventional TV sets to mobile devices to social media channels – the race is on to win and hold their attention. What keeps people coming back for more?

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    Why are Gen Yers crazy for cartoons?

    Adult-oriented cartoons have found fertile ground on streaming platforms as more and more Gen Yers binge-watch shows to escape everyday stress and anxiety. With many critics claiming that we’re in a golden age of animation, what is the appeal of the medium over live-action for this cohort?

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    Love Island: trash TV that unites Gen Y Britain

    Reality dating show Love Island is gaining popularity year on year – particularly with Gen Y. The show is endearingly relatable, offering a snapshot of human life and it makes for compulsive viewing that brings people together. So how can brands tap into its cult following?

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    Tatort: a German crime series that unites a country

    Having been on the air since the 1970s, crime drama Tatort is a staple on German TV screens, with 13 million people still watching regularly. How has the show managed to keep audiences tuning in over the decades? And what’s the appeal of scheduled programming in the age of streaming?