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  • How are brands connecting with people in the age of e-tail?
  • How are brands connecting with people in the age of e-tail?
    Joel Taylor (2019) ©
CASE STUDY

MyVerte: curated e-tail for disloyal Gen Yers

MyVerte, a membership-based, direct-to-consumer online marketplace is giving brands the power to curate their own vision and identity. By fostering brand-shopper relationships based on transparency, dialogue, and a sense of community, it positions itself as an antidote to Amazon.

Location United States

Scope
“Has Amazon hit a wall?” asked Forbes in an article from July 2019 about the company’s less-than-outstanding quarterly earnings report. [1] While research conducted by CouponFollow revealed that 95% of Americans had made a purchase through the e-commerce giant in the 12 months to May 2019, a growing demand for bespoke customer experiences and exclusive products hints at an opportunity for emerging e-tailers like MyVerte. [2][3]

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