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  • Is toxic masculinity bad for the planet?
  • Is toxic masculinity bad for the planet?
    Matheus Ferrero (2019) ©
REPORT

How does gender affect sustainable behaviours?

The effects of climate change won’t discriminate between genders, but research suggests that men may not be doing as much as women to limit their impact on the planet. What stops men from buying eco-friendly goods, and how can brands shift perceptions to ensure sustainability appeals to all?

Location United Kingdom

Scope 
The environmental perils facing the planet are no longer a niche concern. Whether they’re simply recycling at home and reducing their plastic waste or participating in large-scale protests, people across the world are making efforts to mitigate the climate crisis – and brands are responding in turn. Sustainability has sprouted into the corporate lexicon, with a Vogue Business analysis finding that high-end fashion and beauty brands used the words ‘sustainable’ or ‘sustainability’ at least once every four pages in their 2018 annual reports. [1] In June 2019, meanwhile, ad agency heavyweights signed an open letter committing to ...

Canvas8

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