Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • What are Americans doing to feel in control of their wellbeing?
  • What are Americans doing to feel in control of their wellbeing?
    Olia Nayda (2019) ©

How are the ‘worried well’ transforming healthcare?

While Americans used to look to doctors and nurses for the final word on medical matters, that’s not always the case nowadays. Influenced by social media gurus and aided by digital tracking tools, the ‘worried well’ are taking a proactive approach to health that minimizes input from professionals.

Location United States

Medicine, as we know it, is going through a period of rapid change. Fuelled by ‘authentic’ social media personalities and lifestyle websites such as Goop, many Americans are exploring their options outside of clinics and hospitals, with research from 2016 finding that 49% of adults had used alternative medicines instead of or in addition to traditional medicine. [1] As their attitudes to healthcare have shifted, the wellness industry has thrived; in 2017, it was worth $4.2 trillion globally, while the US health coaching market reached $6 billion in 2018. [2][3]




  • Article image

    Could apps solve America’s mental health crisis?

    With more than 44 million adults having a mental health condition and rates of depression and suicide on the rise among younger generations, America’s mental health crisis shows no sign of easing in the near future. How might mobile apps enable people to better manage their wellbeing?

  • Busy mums turn to apps for family healthcare

    Busy mums turn to apps for family healthcare

    A recent study has revealed that time pressured American mothers are the key demographic driving the telemedicine market. As more women struggle with the challenges of balancing work, childcare and long waits to see doctors, women are increasingly turning to their smartphone apps for health advice. 

  • Article image

    TIA: collaborative virtual healthcare for women

    Femtech is booming and now the successful breaking of stigma and taboo is translating to IRL. App turned gynecology clinic, Tia, is encouraging collaboration between consultant and patient, while tapping into women’s increased desires for control and understanding of their gynecological health.

  • Article image

    Hers: digital prescriptions for women’s wellness

    Poor access to healthcare is common across the US, leading a growing number of people to try out telemedicine and embrace the wellness movement. Hailed as the ‘Glossier of femtech’, Hers is going direct to consumers with Insta-friendly prescription solutions to hair, skin, and sexual problems.