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  • What are Americans doing to feel in control of their wellbeing?
  • What are Americans doing to feel in control of their wellbeing?
    Olia Nayda (2019) ©
REPORT

How are the ‘worried well’ transforming healthcare?

While Americans used to look to doctors and nurses for the final word on medical matters, that’s not always the case nowadays. Influenced by social media gurus and aided by digital tracking tools, the ‘worried well’ are taking a proactive approach to health that minimizes input from professionals.

Location United States

Scope
Medicine, as we know it, is going through a period of rapid change. Fuelled by ‘authentic’ social media personalities and lifestyle websites such as Goop, many Americans are exploring their options outside of clinics and hospitals, with research from 2016 finding that 49% of adults had used alternative medicines instead of or in addition to traditional medicine. [1] As their attitudes to healthcare have shifted, the wellness industry has thrived; in 2017, it was worth $4.2 trillion globally, while the US health coaching market reached $6 billion in 2018. [2][3]

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