With longer lifespans, ‘seniors’ are embracing the fullness of life well after 60 and wielding the highest spending power as they go. The AARP has effectively addressed the diverse needs of this audience, creating the largest and most influential platform for the senior sector in America.

Shared housing may normally be associated with college students and young urbanites, but a growing number of American Boomers are following suit by shacking up with friends and strangers. What factors are driving older people to live with others, and is this trend here to stay?

Digital solutions to problems such as isolation, a lack of mobility, and ill health are enabling older people to live well for longer in their own homes. Yet while many Boomers and Seniors and striving to become tech-savvy, what kinds of domestic gadgets do these cohorts want and need?

The PR industry favours the young, but often requires employees to work past retirement age. Knowing that it may be hard to find your place if you’re not part of Gen Y, Wunderlich Kaplan Communications is offering a new internship to women over 40. But is age really just a number?