Lynda Cowell is a London-based writer, web editor, and former BBC television researcher. Having written for the likes of The Voice, Pride, The Guardian, Time Out and Marie Claire, much of her work has focused on race and gender, but not exclusively. In her free time, she likes to read, drink red wine, and watch the kind of television programmes other people sneer at.

Jodie Cook is one of the UK's leading authorities on social media. She founded JC Social Media – a specialist social media marketing agency – straight out of university. She has published books and is a contributing writer for Forbes.

Eastern Europe

United Kingdom

Advertising

Beauty

Shopping

Skincare

Body care

Community and grassroots

Social networking

Mental health

Beauty and wellbeing

‘Why is Lush moving away from social media?’, Econsultancy

‘Lush's Deletion of Social is a Bold Move Destined to Fail’, DTC Daily

‘Should other brands follow LUSH and abandon social media?,’ elitedaily

‘How the Lush founders went from bath bombs to the spy cops row’, The Guardian, June 2018)

Interview with Jodie Cook conducted by the author

'Survey: Gauging Consumer Opinions On Paid Social Media Ads', Blue Fountain Media

‘Ad saturation and over-targeting damaging people’s trust in brands’, Marketing Week

‘Death of the high street: is it time for retailers to throw in the towel?’,  GrowthBusiness

‘Should Retail Brands Use Instagram Shopping to Maximise E-Commerce Performance?, PerformanceIn

‘85% of customers prefer shopping in store’, Drapers

‘Half of Millennials prefer to shop in physical stores’, Drapers

‘5 things customers want from retail stores and how you can deliver’, Small Business Trends

‘Lush inaugurates in Liverpool its largest store to date’, Fashion Network

'Seven innovators of the in-store customer experience', Econsultancy

‘Lush Shinjuku – Exclusive Products At The Largest Store In Asia’, Matcha

‘Lush Japan’s flagship Shinjuku store to become world’s 1st digital shopping experience spot’, Japan Today

‘2018 Expert Outlook on Shopping’, Canvas8

‘Lush a ‘standout’ brand on high street, innovation secret to its success’, Cosmetics Design Europe

‘Why the Biggest Companies use Influencer Marketing’, Edgy

'The rise of the nano-influencer: how brands are turning to common people’, The Guardian

‘Glossier is building a multimillion-dollar millennial makeup empire with Slack, Instagram, and selfies’, Quartz

‘How The Body Shop works with influencers to drive both social change and sales’, Traackr

‘Marketers spending in excess of £800,000 per year on influencer campaigns’, 365Retail

‘Lush “anti-spy cops” campaign criticised', BBC News

‘The Lush #SpyCops Campaign: Breaking Through the Backlash’, Brandwatch

‘The good, the bad and the WTF of brand apologies’, Creative Bloq,

In April 2019, bath bomb aficionado Lush declared it would be suspending its UK social media accounts. As people begin to experience ad fatigue – and brands become slaves to social media algorithms – how is Lush building real relationships with its community of #Lushies?

Cultivate

Values and Identity

Lush: speaking to fans away from social

Why digital advertising leaves people underwhelmed

Lush scales back social media to combat ad fatigue

You’re talking to me? The science of targeted ads

How are beauty brands going beyond skin-deep?