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  • People are asserting control over their own stories
  • People are asserting control over their own stories
    Donald Glover (2018) ©
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Cannes Lions 2019: How can brands celebrate culture?

The 2019 Cannes Lions International Festival of Creativity brings together some of the world’s most innovative advertisers to recognise the best campaigns from the year. Canvas8 examines the winning campaigns to tease out the behaviours underpinning this year’s Grand Prix winners.

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The 2019 Cannes Lions International Festival of Creativity brings together some of the world’s most innovative advertisers to recognise the best campaigns from the year. And while there have been criticisms in recent years of the festival becoming insular to the point of disconnected, this year felt markedly different. 

A significant majority of the Grands Prix went to campaigns that overtly demonstrated a meaningful understanding of real people and directly engaged with current issues. In the past year, in response to growing political, technological, and environmental concerns, people are becoming more aware of their individual power to affect wider ...

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