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  • A planet in peril is pushing people back to the railways
  • A planet in peril is pushing people back to the railways
    Joshua Rawson-Harris (2018) ©
REPORT

How ‘flight shame’ is driving slow travel in Europe

As people wake up to the impact of their everyday decisions on the environment, they’re looking for alternative ways to enjoy their favourite leisure pursuits. It’s why many Europeans are embracing ‘slow travel’, swapping instant gratification for eco-friendly and experience-led trips on trains.

Location Europe

Scope
When positioned against the decadent escapism evoked by campaigns like Virgin’s ‘Depart the Everyday’, the climate change movement of flygskam, which encourages people to avoid taking flights, may not seem all that appealing. Yet in spite of the allure of breaking through the clouds and into the glistening sunshine, slow travel is fast spreading across Europe. Thanks to the power of social media and backing of activists such Greta Thunberg, flygskam has spread from Sweden to the Netherlands (vliegschaamte), Germany (flugscham), and Britain (flight shame) as more and more people discover the joy of taking their time ...

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