As more social media users develop an aversion to flawless feeds, while the #skinpositivity movement champions supposed ‘imperfections’, brands across sectors are facing calls to stop retouching reality. But why exactly are airbrushed images so problematic, and should they carry warning labels?

In the age of quick-fix beauty, the market for cosmetic dentistry is growing as people seek the perfect smile for selfies. But a fear of dentists and questionable home treatments may be contributing to a decline in basic oral care. As modern dentistry faces a dilemma, how can brands help?

Nearly a third of Americans never floss, while 37% floss less than daily. But, with its high-quality filaments and Instagram-worthy packaging, Cocofloss wants to transform this oral care technique from a boring chore into a daily indulgence. Could it be the least ostentatious status symbol ever?

Brazil is one of the world’s largest oral care markets, with people investing time and money on getting their teeth gleaming. But their taste for cosmetic dentistry and habit of carrying around a toothbrush isn’t just for stunning selfies – the perfect smile also demonstrates cleanliness and status.