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  • Why are people skeptical of high-end goods on resale sites?
  • Why are people skeptical of high-end goods on resale sites?
    Sebastiaan ter Burg (2019) ©
VOX POP

Are Americans interested in second-hand luxury?

Second-hand bargain-hunting is thriving as Americans browse thrift stores and resale sites for sustainable fashion and rare finds. But are they willing to splash out on pre-loved luxury? Canvas8 spoke to 20 people nationwide to understand why they would or wouldn’t buy high-end hand-me-downs.

Location North America

Scope
Buying brand new is no longer a priority for many American shoppers, with the rise of platforms such as Poshmark, The RealReal, and ThredUP enabling them to find high-quality used products at an instant and for a fraction of the retail price. And as the user base of Depop might suggest – 80% of its buyers and sellers are under 25 – it seems that young people are driving this shift. [1] Indeed, it’s estimated that 37% of Gen Zers will purchase second-hand apparel in 2019. [2]

These young fashionistas ...

Canvas8

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