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  • What difference can a brand’s apology make?
  • What difference can a brand’s apology make?
    TED Conference (2019) ©

How call-out culture can make brands more authentic

With social media giving everyone a voice and helping to raise awareness of corporate missteps, people are more critical of brands than ever. But ‘call-out culture’ doesn’t have to be a source of concern – it can be an opportunity to create authentic identities both reactively and proactively.

Location United States

In 1966, the Beatles released their 12th studio album, Yesterday and Today. The record compiled hits such as ‘Yesterday’, ‘Nowhere Man’, and ‘Drive My Car’, but it is less well-known for its music than its cover art. Known as the ‘butcher cover’, it featured the foursome in white lab coats, cradling decapitated dolls and slabs of red meat. The reaction was immediate. The image appalled critics and customers alike, leading Capitol Records to recall 750,000 copies of the album and replace the offending artwork – which has since become a collector’s item –with an inoffensive snap of the band ...



  • Article image Can you separate art from the artist?

    The issue of ethics in entertainment has never been more widespread. And with consumers becoming less tolerant of suspect creators, Canvas8 spoke to Dr Pamela Rutledge, director of the Media Psychology Research Center, to find out what brands can learn from this shift in behaviour.

  • Article image Diet Prada: Calling out luxury fashion’s failings

    Instagram account Diet Prada is confronting some of fashion’s most prestigious brands on issues like copycat design and model diversity. As luxury consumers’ definition of ethical expands to include the intellectual property of designs, fashion brands need to keep up or risk being called out.

  • Article image Why black Americans expect authenticity from brands

    From the record-breaking Black Panther, to viral ‘Black Twitter’ memes, it’s clear that black Americans are cultural catalysts. Canvas8 talks to Jerome Williams, marketing professor at Rutgers University and founder of Walker & Company, Tristan Walker, about how black Americans are influencing culture.

  • Article image Can shame save the world?

    Public shaming is back on the agenda. From fears of being photographed eating on the tube, to apps that erase pics from the night before – the spectre of public criticism looms large. Has social media revived this age-old mechanism of control? Or can shame be a force for positive change?