Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Why are ‘micro-spaces’ appealing to social media users?
  • Why are ‘micro-spaces’ appealing to social media users?
    O+A | Slack (2018) ©

What’s driving people to go private on social media?

User confidence in social media giants has been plummeting in the wake of data privacy scandals and the rise of ‘fake news’. As a result, many are choosing to connect with like-minded individuals in micro-spaces that they believe can offer better security and a sense of community.

Location United States

When Mark Zuckerberg announced “a privacy-focused vision for social networking” in March 2019, it seemed to signal a 180-degree shift from Facebook’s origins. [1] The platform had already been edging away from its initial mission statement (‘To give people the power to share and make the world more open and connected’) for some time, but this move was a clear response to users’ skepticism in the wake of numerous privacy scandals. [2]

“Social media users are realizing that what they used to consider as being secure and private, or at least passable, is now ...



  • Article image WhatsApp: mobile Indians embrace dark social sharing

    Cheap handsets and low mobile data costs have helped India become WhatsApp’s biggest market, boasting more than 200 million active users. Yet while many use it simply to message loved ones or colleagues, group chats are proving to be fertile ground for political content and ‘fake news’.

  • Article image Instagram pods: influencers organise against algorithms

    When Instagram announced its new algorithm that would prioritise popular content in feeds, over 340,000 people signed a petition against it. Now, influencers are forming private ‘pods’ to support each other’s posts in defence against the change. But why is there such concern over online snaps?

  • Article image Why more followers doesn’t always mean more influence

    Online influencers have shaped the way people interact with brands since the advent of social media, adding context to products outside of typical advertising channels. But the idea that more followers equate to more consumer sway is not always true. How exactly is influencer marketing evolving?

  • Article image Would you want to chat to a brand on WhatsApp?

    Private messaging is an ideal medium to do the obvious – open a dialogue and conduct a conversation. In fact, 59% of all US social sharing now occurs in private channels. But while people are happy to chat to their mates on platforms like Facebook Messenger, how can brands get involved?