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  • Why are ‘micro-spaces’ appealing to social media users?
  • Why are ‘micro-spaces’ appealing to social media users?
    O+A | Slack (2018) ©
REPORT

What’s driving people to go private on social media?

User confidence in social media giants has been plummeting in the wake of data privacy scandals and the rise of ‘fake news’. As a result, many are choosing to connect with like-minded individuals in micro-spaces that they believe can offer better security and a sense of community.

Location United States

Scope
When Mark Zuckerberg announced “a privacy-focused vision for social networking” in March 2019, it seemed to signal a 180-degree shift from Facebook’s origins. [1] The platform had already been edging away from its initial mission statement (‘To give people the power to share and make the world more open and connected’) for some time, but this move was a clear response to users’ skepticism in the wake of numerous privacy scandals. [2]

“Social media users are realizing that what they used to consider as being secure and private, or at least passable, is now ...

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