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  • Why are conventional cleaning products falling out of favour?
  • Why are conventional cleaning products falling out of favour?
    Method | Facebook (2017) ©
CASE STUDY

Method: ‘clean’, covetable supplies for spotless homes

Conventional cleaning goods are often marketed on their effectiveness, but as Britons learn more about their potentially harmful ingredients, a growing number are looking for natural, reliable alternatives. Method fills this gap to help people keep their homes and the planet in pristine condition.

Location United Kingdom

Scope
Keeping a spotless home has become a surprising way to achieve social media fame in Britain, with ‘cleanfluencers’ such as Gemma Bray and Lynsey Crombie having amassed hundreds of thousands of followers by highlighting the joys of housework, subsequently helping to fuel sales of their prized cleaning products. [1] But even high priestess of sprucing, Mrs. Hinch, who lauds the use of natural element likes soda crystals, lemon, and vinegar, has been lambasted for her commitment to products that contain harsh chemicals and have non-biodegradable packaging. Method offers a ‘cleaner’ ...

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