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  • Fintech challengers are changing the way Australians bank
  • Fintech challengers are changing the way Australians bank
    Up Banking | Facebook (2018) ©
CASE STUDY

Up: a seamless, digital service disrupting Aussie banks

Trust in Australian banks is dwindling – just 36% of Aussies believe their bank has their best interests at heart. With the sector amid a shake-up, Up is giving people an easier way to manage their money, with flexibility, in-depth analysis and more human communication.

Location Australia

Scope
With 46.5% of Australians using mobile banking, these technologies are booming Down Under. [1] Launching in 2018, Up is an app hoping to reimagine the online banking scene. Created in partnership with Australia's fifth largest bank, Bendigo and Adelaide Bank, it had the support to launch without having to wait for any licenses – something that hampers many ‘neobanks’ in the early stages. [2]

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