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  • What’s the future of subscription TV?
  • What’s the future of subscription TV?
    Fabian Møller (2018) ©
REPORT

How TV is transforming into a total experience

Television is in the midst of a seismic shift as people break away from watching shows via traditional channels and embrace cross-platform conversations, niche programming, and appointment-first TV. Where, and how, can brands and producers most effectively speak to modern audiences?

Location United Kingdom

Scope
“There is simply too much television,” said John Landgraf, the CEO of US channel FX, in 2015, even before Netflix rose to complete dominance. [1] In 2019, his words could not ring truer. As viewers gravitate towards on-demand viewing, streaming platforms like Netflix have the budget to produce original series. Meanwhile, the desire for live TV is strong – it’s just supported by social media, which has become the home for fan content, real-time discussions, and behind-the-scenes footage.

Though broadcast TV is far from dead – live TV advertising represents 94.6% of all video advertising people actually ...

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