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  • What would make bargain-hunters more brand-loyal?
  • What would make bargain-hunters more brand-loyal?
    Austin Distel (2019) ©
CASE STUDY

ShopBack: using cashback to keep Aussie shoppers loyal

Aussies shoppers are creatures of habit, preferring to visit one-stop-shops both online and offline where they can pick up all they need at once. Cashback platform ShopBack is tapping into this behaviour by providing a centralised, streamlined way to get rewards from a range of brands.

Location Australia

Scope
Free money? Not quite – but cashback schemes still appeal to bargain-hungry Aussies. ShopBack is an online marketplace that makes it easy for shoppers to get rewards, whether they’re ordering dinner on UberEats or buying a new jumper from ASOS. After users make their purchases, the cashback lands in their bank or PayPal account within 48 hours, seamlessly strengthening brand loyalty through discounts.

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