Britons’ exercise habits are shifting as traditional club sports are replaced by more inclusive and sociable group activities. And while barriers to participation remain for many, these crews and niche activities are attracting wider parts of the population to get fit and get involved.
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- Locations Eastern EuropeUnited Kingdom
Nick Pearson is the chief executive officer of Parkrun. He has more than 20 years of experience in the sports industry and was formerly the managing director of Sweatshop, one of the UK’s largest specialist sports retailers.
Ivo Gormley is the founder of GoodGym, a growing movement of runners who run to do good. He previously consulted and advised on user participation for technology start-ups and public services in the UK and US.
Tim Hollingsworth is chief executive of Sport England. Previously, he held the role of chief executive of the British Paralympic Association, leading the organisation into four Paralympic Games.
Kate Carter is a writer, journalist, presenter, editor, and brand consultant. She covers all lifestyle subjects, with a particular focus on health and fitness, and has written for The Guardian, Observer, Independent, Runner's World, Lonely Planet, and many more. She also presents for the Running Channel and gives regular seminars for Guardian Masterclasses.
