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  • AR has a wide appeal for brands, beyond face-filters and games
  • AR has a wide appeal for brands, beyond face-filters and games
    Ars Electronica (2019) ©

Can AR ads go beyond gaming and gimmicks?

Augmented reality offers huge potential for brands to integrate their products with consumers’ drive to blend their physical and digital selves. Yet brand adoption of AR remains low. What are the drivers feeding consumer engagement with AR and how can it be better adopted by brands?

Location United Kingdom

“AR literally plays to people’s needs for a better reality, one beyond their own expertise or imagination,” says Adrian Hoole, a behavioural economics expert and head of customer engagement at Proximity London. “The traditional customer engagement toolbox is at saturation point, so the appeal of AR to brands and their agencies is that, in theory at least, it offers amazing opportunities to put ever more interesting and engaging experiences in front of customers.” [1]

A 2018 parliamentary report shows that direct mail, press and radio ad spend has decreased significantly over the last decade, with print advertising ...



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