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  • Billie Eilish’s candid lyrics have captured the imagination of Gen Zers
  • Billie Eilish’s candid lyrics have captured the imagination of Gen Zers
    Billie Eilish | Facebook (2019) ©
CASE STUDY

Billie Eilish: Gen Z icon redefining pop culture

Denver-born star Billie Eilish has been serving up rich, textured songs from her bedroom since she was 15. Sampling a wide range of popular culture, referencing her acne scars, and singing acoustic ballads about killing her friends, Eilish is the YouTube-sprung Gen Z icon challenging the mainstream.

Location United States

Scope
“I have taken out my Invisalign and this is the album,” laughs Billie Eilish in the opening track of When We All Fall Asleep, Where Do We Go?, her debut album. Eilish and her brother’s cackles at the idea of her removing her mouthguard is promptly followed by the sumptuous, energetic pulsing bass of 'bad guy' – a quick-witted subversion of the typical girl-sings-about-the-bad-boy heartbreak ballad (“I'm the bad guy, duh,” she sings). So marks the entrance of a complex Gen Z superstar into the ears of millions of listeners – who have streamed her songs more than ...

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