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  • Is second-hand becoming the first choice for fashionistas?
  • Is second-hand becoming the first choice for fashionistas?
    Asos Marketplace | Facebook (2018) ©

Why are people snapping up pre-owned fashion?

As fast fashion begins to fall out of favour due to mounting ethical and environmental concerns, the market for second-hand clothing is surging. But how exactly can buying pre-loved apparel help people live more sustainably? And what other factors are fuelling the resale segment?

Location Global

Fast fashion is losing its appeal, fast. Ever since the slow fashion movement hit the mainstream in late 2017 – when Gucci’s creative director Alessandro Michele stated: “Resist the mantra of speed that violently leads to losing oneself. Resist the illusion of something new at any cost” – consumers’ attitudes towards cheap clothes designed to be discarded have steadily been shifting. [1]

This is reflected in the fortunes of H&M and Zara, both of which missed their business targets for 2018. H&M’s profits dropped by 10% in the last quarter of the year, and although Zara’s parent ...



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