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  • Why are women turning to telemedicine and self-care?
  • Why are women turning to telemedicine and self-care?
    Hers (2019) ©
CASE STUDY

Hers: digital prescriptions for women’s wellness

Poor access to healthcare is common across the US, leading a growing number of people to try out telemedicine and embrace the wellness movement. Hailed as the ‘Glossier of femtech’, Hers is going direct to consumers with Insta-friendly prescription solutions to hair, skin, and sexual problems.

Location United States

Scope
When visiting the Hers site for the first time, you would be forgiven for thinking you’ve stumbled upon a fashion brand’s page rather than a birth control and acne medication provider. With models in androgynous athleisure draped across chairs, a palette of Pantone pastels, and pared-back Deciem-style packaging, Hers is replete with chic Gen Y design markers. But since launching, it has emerged as a disruptive force in women’s healthcare, offering accessible, affordable products to tackle hair, skin, and sexual problems.

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