#SephoraSquad: turning fans into micro-influencers
#SephoraSquad: turning fans into micro-influencers

Beauty is in the throes of revolution. As people move away from the idealised to a celebration of real people, brands have an exciting opportunity to tap into the new beauty wave. With its #SephoraSquad, Sephora is going further, inviting everyday people to become influencers for the brand.