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  • Outdoor Voices activewear is simple, stylish and flattering
  • Outdoor Voices activewear is simple, stylish and flattering
    Outdoor Voices (2018) ©
CASE STUDY

Outdoor Voices: activewear for gyms, bars, and homes

Between work, social, and home commitments, many Gen Yers lack spare moments for themselves. So, they’re searching for outfits that look good and function well in a variety of settings. Outdoor Voices is catering to this demand with a flattering and interchangeable line of stylish activewear.

Location United States

Scope
Although Americans are masters of time crunch – staying continually connected in fast-paced environments – almost half say they don’t have enough time to do what they want to do. [1] With 85% of men and 66% of women working more than 40 hours per week, and almost 76% of Gen Yers looking to exercise at least once a week, clothing that embraces effortless fitness is more essential than ever. [2] [3] Defined as activewear that transitions between the treadmill and after-work happy hour (and everything in between), Outdoor Voices (OV) is the ...

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