With hormonal changes and lifestyle choices causing women’s breasts to change over time, finding a bra that’s accurately sized and consistently comfortable is a challenge. House of Anesi aims to revolutionize the lingerie sector with form-fitting bras that mold to fit wearers’ bodies.

Between underwired push-up bras and thongs, comfort was once a lowly consideration when it came to women’s underwear. But there has been a change in priorities since the 2000s, with Sloggi offering bras and pants that aim to make wearers feel at ease whether they’re at work or the gym.

Previously confined to the privacy of one’s home, ‘innerwear’ is steadily emerging into the outer world, fuelled in part by celebrities and online influencers who style their pyjamas with high heels and luxury accessories. What else has caused loungewear to become acceptable attire in public?

As body ideals broaden to incorporate a range of shapes, colors, ages, and abilities, people are more exacting about the ways in which companies approach diversity. How can brands go beyond token gestures to satisfy these demands and show they have inclusivity written into their DNA?