While Love Island’s high-drama has gripped the British public, a Japanese dating series is quietly making waves worldwide for being its exact opposite. Terrace House’s subtle approach to reality TV is resonating with viewers who feel fatigued by the genre’s relentless demands on their attention.

Friends might have stopped airing in the US 15 years ago, but the show is still close to the hearts of teens in the UK. A survey shows that the classic American sitcom is the most popular programme among young Britons, who value its relatability and that it can be binge-watched on demand.

Reality dating show Love Island is gaining popularity year on year– particularly with Gen Y. The show is endearingly relatable, offering a snapshot of human life and it makes for compulsive viewing that brings people together. So how can brands tap into its cult following?

Adult-oriented cartoons have found fertile ground on streaming platforms as more and more Gen Yers binge-watch shows to escape everyday stress and anxiety. With many critics claiming that we’re in a golden age of animation, what is the appeal of the medium over live-action for this cohort?