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  • 'Nicecore' TV is targeting anxious viewers
  • 'Nicecore' TV is targeting anxious viewers
    Marc Schäfer (2019) ©
CASE STUDY

Joe Pera Talks With You: soothing Generation Anxiety

In an era of uncertainty, an entertainment movement is snowballing by tapping into a desire for kindness, optimism and reassurance. ‘Nicecore’ TV like Adult Swim’s Joe Pera Talks With You kicks dystopian narratives into touch by offering a welcome distraction from distressing global news cycles.

Location United States

Scope
The entertainment industry has reacted in a slew of different ways to the current moment of political unease and the looming climate crisis. In the wake of the 2016 presidential election, The Handmaid’s Tale – Hulu’s cynical, dystopian take on the Margaret Atwood novel – seemed to reflect the nation’s mood by presenting a gloomier outlook. Now, a new batch of TV shows, such as Adult Swim’s Joe Pera Talks With You, are taking a counter route: kind reassurance.

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