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  • Loop helps people to be more eco-friendly
  • Loop helps people to be more eco-friendly
    Noah Buscher (2018) ©
CASE STUDY

Loop: removing recycling barriers to embrace zero waste

As people realise the impact of waste packaging on the planet, they’re making small lifestyle changes through independent brand innovations. But with convenience still high on people’s priority list, how is reusable, recyclable shopping platform Loop taking the circular economy mainstream?

Location Global

Scope
Some eco-warriors may already be living the zero-waste life, but for the average person, convenience is a huge barrier to being ‘green’ and plastic-free. Whether it’s composting coffee capsules or seeking out good-quality shampoo bars, reducing packaging waste can feel like just a drop in the polymer-filled ocean. But shopping platform Loop is revolutionising day-to-day consumption by partnering with some of the world's biggest brands to sell and deliver its products in reusable containers.

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