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  • There are still social stigmas around pregnant women exercising
  • There are still social stigmas around pregnant women exercising
    FittaMamma | Facebook (2017) ©
REPORT

How women are negotiating motherhood and fitness

The recent successes of sportswomen like Serena Williams and Jasmin Paris – who also happen to be mothers – may be eroding the stigma around motherhood and fitness. But which challenges prevail for pregnant women who want to exercise? And how can brands help them fight isolation and get active?

Location North America / Northern Europe

Scope
British ultrarunner Jasmin Paris made history when she became the first woman to win the Montane Spine Race, an arduous 83-hour trek 268 miles along the Pennine Way, in January 2019. She not only broke the course record by 12 hours, but she did so while making stops along the way to express breast milk for her 14-month-old daughter Rowan. Rather being a hindrance to her training regime, Paris ran with her baby on her back instead of a backpack, pushed her in the buggy and has credited her daughter for preparing her for the near-sleeplessness required to complete ...

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