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  • Why are Gen Zers drawn to virtual influencers?
  • Why are Gen Zers drawn to virtual influencers?
    Miquela | Facebook (2018) ©
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How artificial influencers are winning over web users

With her flawlessly rendered appearance and dramatic digital narratives, virtual influencer Lil’ Miquela has been challenging ideas of authenticity on Instagram since 2016. Why are brands and social media users embracing these CGI celebrities and could they ever replace their human counterparts?

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With her CGI shades, rendered freckles, and digital friends, virtual influencer Lil’ Miquela, or just ‘Miquela’, has been challenging ideas of human authenticity on Instagram since 2016. But she is not the first CGI celebrity – hologram J-pop star Hatsune Miku emerged in 2007 – and she will certainly not be last or most high-profile in the future. Indeed, several non-human influencers are already making moves towards the mainstream through online communities that have their own unique cultures. There are even bands, like virtual K-pop group K/DA and heavy metal outfit Pentakill, that have arisen out of ...

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