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  • Why are Gen Zers drawn to virtual influencers?
  • Why are Gen Zers drawn to virtual influencers?
    Miquela | Facebook (2018) ©

How artificial influencers are winning over web users

With her flawlessly rendered appearance and dramatic digital narratives, virtual influencer Lil’ Miquela has been challenging ideas of authenticity on Instagram since 2016. Why are brands and social media users embracing these CGI celebrities and could they ever replace their human counterparts?

Location Global

With her CGI shades, rendered freckles, and digital friends, virtual influencer Lil’ Miquela, or just ‘Miquela’, has been challenging ideas of human authenticity on Instagram since 2016. But she is not the first CGI celebrity – hologram J-pop star Hatsune Miku emerged in 2007 – and she will certainly not be last or most high-profile in the future. Indeed, several non-human influencers are already making moves towards the mainstream through online communities that have their own unique cultures. There are even bands, like virtual K-pop group K/DA and heavy metal outfit Pentakill, that have arisen out of ...



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    The Dog Agency: fostering fame for furry influencers

    As the dogs and cats of Instagram gain sizeable followings, brands are clamoring to tap these furry influencers’ audiences. Recognizing that most pet owners are unsure about contracts and legal requirements, The Dog Agency is helping to manage the fine print.

  • LilMiquela’s hack taps into multichannel storytelling

    LilMiquela’s hack taps into multichannel storytelling

    CG influencer Lil Miquela – created by real-life start-up Brud – has been hacked by an alt-right troll and come out as a robot. Brud has received millions in investment off the back of this digital soap opera  a PR stunt that’s emblematic of a media landscape entwined with social platforms.

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    Are people ready for CGI superstars?

    Special effects animators estimate that we’re less than ten years away from creating computer-generated characters that are almost indistinguishable from their human counterparts. As CGI and AI edge closer to replicating human likeness and behaviour, will being ‘real’ matter to future audiences?

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    Why more followers doesn’t always mean more influence

    Online influencers have shaped the way people interact with brands since the advent of social media, adding context to products outside of typical advertising channels. But the idea that more followers equate to more consumer sway is not always true. How exactly is influencer marketing evolving?