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  • How is e-commerce impacting beauty buying?
  • How is e-commerce impacting beauty buying?
    Yelp Inc. (2017) ©

How do Americans shop for beauty and grooming goods?

Peer reviews have empowered people to confidently order almost anything online – but would you get a new deodorant without smelling it or buy lipstick without testing the shade first-hand? Canvas8 spoke to 20 Americans to understand how they prefer to shop for beauty and grooming products.

Location United States

Amazon launched in 1995 as an online bookstore, but founder Jeff Bezos always knew he wanted it to be ‘an everything store’. [1] Nowadays, no market remains untouched by the company, which has grown from simply selling other brands’ products to offering its own line of goods and services, spanning everything from gadgets to groceries to movie streaming. In October 2018, it once again expanded its range, quietly introducing a collection of make-up under its ‘find’ label. The items, for the eyes, brows, lips, and nails, are sold in bundles that are all priced under $20 ...



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