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  • Women in South Korea are tired of constant aesthetic critiques
  • Women in South Korea are tired of constant aesthetic critiques
    Aiony Haust (2018) ©

How South Korean women are resetting beauty ideals

From cutting their hair short and wearing glasses on TV to smashing their cosmetics, many South Korean women are rebelling against strict beauty standards. Online movement #escapethecorset is battling against the country’s traditional cultural ideals and highlighting other feminist issues.

Location South-Eastern Asia

Although the corset – an undergarment worn by women in the 16th to 18th centuries – largely belongs to bygone eras, it has been used as a powerful metaphor for South Korean women fighting back against stereotypes. Dubbed the #escapethecorset movement, scores of women in the country have been rebelling against the beauty ideals they say keep them constrained by ditching make-up, cosmetic surgery and other laborious beauty regimes they have felt duty bound to maintain.

For a country that is in the top two beauty markets in the world, valued at $12.5 billion (£9.7 billion), this is a ...



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