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  • What impact can a shareable space have on brand loyalty?
  • What impact can a shareable space have on brand loyalty?
    Strelka Institute for Media, Architecture and Design (2018) ©
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How does Instagram impact real-world design?

Social media platforms are awash with images of Brutalist architecture and neon signs, but what makes people post certain places and not others? Canvas8 spoke to Scott Valentine, the director of Valé Architects, to understand how and why brands are making spaces more ‘Instagrammable’.

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