Many brands recognise that evoking laughter is a sure-fire way to get people’s attention – but that’s easier said than done. Canvas8 spoke to Caleb Warren, a marketing professor at the University of Arizona, to learn about the difficulties of using humour in ads and how this impacts brand loyalty.

Trolls are near-omnipresent across social media platforms and forums, purposefully seeking to derail how people and brands communicate online. Yet while these interactions are usually seen as malicious, how can brands use trolling tactics to create a unique voice and win over the public?

Companies with diverse workforces perform better than those without. Yet there’s one aspect that’s often overlooked – neurodiversity. Believing that divergent thinking can provide a competitive edge, tech firm ULTRA Testing prioritizes hiring those with varied cognitive make-ups.

Mayfield Robotics’ Kuri is a friendly robot that can patrol one’s abode, play music, and capture priceless moments without taking families out of them. But can this adorable automaton win over the hearts of a population that is still apprehensive about the idea of smart machines in their homes?